MRCON 2024: Manav Rachna Conference MRCON 2024 Manav Rachna international institute of research and studies Faridabad, India, March 19-20, 2024 |
Submission link | https://easychair.org/conferences/?conf=mrcon2024 |
Abstract registration deadline | February 28, 2024 |
Submission deadline | February 28, 2024 |
The conference theme is “Sustainable growth through Digital Innovation”.
This theme emphasizes the strong foundation that is providing ideas, framework and foundation for sustainable business growth with the help digital innovation.
In today's fast-paced and interconnected world, sustainable business growth is crucial for long-term success. Digital innovation has emerged as a powerful tool that can drive business growth while simultaneously addressing environmental and social challenges. Theconference aimsat exploring the concept of sustainable business growth through digital innovation, highlighting its benefits, challenges, and potential strategies for implementation. Sustainable business growth refers to the ability of a company to expand its operations and increase profitability without compromising the well-being of future generations and the planet. It involves adopting environmentally friendly practices, promoting social responsibility, and ensuring economic viability.
Digital innovation plays a pivotal role in achieving sustainable growth by enabling businesses to optimize operations, reduce waste, enhance productivity, and create new opportunities. Digital innovation encompasses a wide range of technologies, including artificial intelligence, big data analytics, Internet of Things (IoT), cloud computing, and blockchain. These tools offer businesses unprecedented capabilities to improve efficiency, streamline processes, and make informed decisions. With digital transformation, companies can leverage data-driven insights to identify areas for improvement, optimize resource utilization, and develop innovative products and services that meet the evolving needs of customers. For instance, IoT devices can monitor energy consumption, enabling businesses to identify and reduce wasteful practices. While the potential benefits are tremendous, implementing digital innovation for sustainable growth can present challenges. There may be resistance to change, both within the organization and from stakeholders. Addressing this requires effective communication, employee training, and a clear vision of the benefits. Digital innovation requires significant investment in technology, infrastructure, and talent acquisition. Companies need to carefully plan and allocate resources to ensure a smooth transition. Ensuring data privacy and cybersecurity is crucial to maintain trust and protect sensitive information. Robust security measures and compliance with regulations are necessary. To overcome these challenges, businesses can adopt a phased approach, starting with pilot projects, collaborating with external partners, and gradually scaling up. Governments and industry associations can play a vital role by providing incentives, funding, and regulatory frameworks that encourage digital innovation for sustainable business growth.
Digital innovation offers immense potential for sustainable business growth by enabling companies to optimize operations, reduce environmental impact, and create value for stakeholders. While challenges exist, careful planning, collaboration, and a commitment to responsible practices can help overcome them. Embracing digital innovation as a strategic imperative can position businesses for long-term success, driving economic growth while safeguarding the planet for future generations. By harnessing the power of technology, companies can forge a path towards sustainable business growth and make a positive impact on society and the environment.
Never have the consumers been presented with such abundant choices, whereas sustainability-minded investors are urging enterprises to solve their business, social, and internal governance issues in a specific and transparent manner.
This is where environmental, social, and governance (ESG) criteria comes in. ESG describes a set of standards used to measure factors related to sustainable development and the impact of businesses on the community. Over the course of nearly two decades, ESG has evolved from a specialised reporting system for financial investors to a generic term for how businesses or brands weigh the impact of these factors on their products and staff.
While environmental factors consider aspects of climate change, energy, carbon emissions, conservation of natural resources, and animal welfare, among others, social aspects assess the business in terms of business relationships, stakeholder needs, and expectations in areas like health and safety. Governance, meanwhile, evaluates the accounting methods, transparency, and voting rights of shareholders on important issues, management of conflicts of interest, and more.
Meanwhile, comprehensive digital transformation not only allows a business to function faster and more efficiently, but it can also change the perception of how businesses solve problems. The same is true for ESG. Focusing on this will help businesses become more attractive and grow stronger.
Submission Guidelines
All papers must be original and not simultaneously submitted to another journal or conference. The following paper categories are welcome:
- Full papers including
- Empirical research, should be education focused to enable understanding of the theme and subthemes in local context.
- case studies - with teaching note enabling classroom discussion. Based on primary or secondary sources of information
- book chapter - focused on any of the subthemes
- other non empirical papers such as literature review around the theme
Committees
Program Committee
- Prof Dr Soma Arora 7303538444
- Prof Dr Priyanka Singh 9958341118
Organizing committee
1. Dr. Deepti Dabas Hazarika, Director and HOD SLM-PG2.
2. Dr.Nand Lal Dhameja, Professor Emeritus
3. Dr.Amandeep Dhaliwal
Publication
MRCON 2024 proceedings will be published in ...
1. Springer for conference proceedings all accepted papers and book chapters
2. EMCS Emerging Market Case Studies by Emerald for Teaching cases
3. JOBE, Journal of Organisational Behaviour Education for education focused empirical papers
Contact
Prof Dr Soma Arora 7303538444Prof Dr Priyanka Singh 9958341118