REACT 2025 is a new annual conference exploring the intersection of culture and technology — an emerging field where artistic practice, innovation, education, and public policy converge. Held just before the Culttech Summit 2025 in Vienna, REACT 2025 invites scholars, educators, technologists, cultural practitioners, and policymakers to share insights, frameworks, and provocations for understanding and shaping this transformation.

Hosted at the historic Wiener Postsparkasse — a modern architectural masterpiece designed by Otto Wagner in 1906 — REACT 2025 will bring together researchers, educators, artists, technologists, and cultural practitioners. Together, they will engage in visionary dialogue and critical reflection on the broad range of transformations driven by the interaction of cultural and technological forces.

We invite proposals for panels, roundtables, and poster presentations that engage topics including (but not limited to):

• Generative AI and artistic authorship
• Ethics and epistemologies of digital culture
• Education and interdisciplinarity in the creative-tech space
• Emerging cultural economies and sustainable innovation
• Policy frameworks for cultural technology
• Immersive media, perception, and cognition
• Cultural values in the design of technological systems

REACT 2025 is organized by the CultTech Association in partnership with:

• University of Applied Arts Vienna, Digital Arts Department
• Belmont University (Nashville, TN, USA)
• Constructor University (Bremen, Germany)
• Austrian Centre for Digital Humanities and Cultural Heritage
• TAH Centre for Innovations in Technology, Art, and Humanities (Prague, Czech Republic)

Meals and lodging are provided for accepted presenters. A limited number of travel stipends are available. Combo tickets allow participants to attend both REACT and the CultTech Summit.

Submission deadline: July 6, 2025

Submission guidelines & full details: culttech.at/react