Use and Application of Artificial Intelligence in Insurance

EasyChair Preprint 11024

Abstract

In the insurance sector, Artificial Intelligence (AI) has emerged as a key tool to improve operational efficiency and personalize the services offered to customers. This research focuses on exploring the various applications of AI in the insurance industry and analyzing its impact in key areas such as risk pricing and customer service.

The study begins by providing a solid definition of Artificial Intelligence and its relevance in the context of insurance. The different applications of AI in the industry are reviewed, highlighting its role in process automation, fraud detection, data analysis and the creation of personalized experiences for customers.

An important aspect that is addressed in this research is the use of AI in risk pricing. It explores how insurers use AI to analyze data in real time, fine-tune policy pricing and optimize risk management. The technologies and techniques used, such as advanced analysis, geospatial technology, and geocoding software, are highlighted.

In addition, it examines how AI improves customer service in the insurance industry. The use of chatbots and virtual assistants in customer service departments is investigated, allowing quick and personalized responses to common queries. It highlights how this frees up human resources for higher value-added tasks and improves insurers' availability to customers.

The research also addresses ethical considerations that need to be taken into account when using AI in the insurance sector. The importance of ensuring fair treatment, protecting data privacy, ensuring transparency in decision-making, and preventing bias and algorithmic discrimination is highlighted.

Keyphrases: Automatización, Eficiencia, Inteligencia Artificial (IA):, personalización

@booklet{EasyChair:11024,
  author    = {Jorge Luis Triviño Triviño},
  title     = {Use and Application of Artificial Intelligence in Insurance},
  howpublished = {EasyChair Preprint 11024},
  year      = {EasyChair, 2023}}