HomeEPiC SeriesKalpa PublicationsPreprintsFor AuthorsFor Editors

Author:Yang Gu

Publications
A Multidimensional Framework for Understanding E-Commerce Live Streaming’ s Effect on Purchase Intention
Yang Gu, Singha Chaveesuk, Wornchanok Chaiyasoonthorn and Manoj Chatpibal
EasyChair Preprint 13394

Keyphrases

impulsiveness, live streaming, purchase intention, SOR, Trust.

Copyright © 2012-2025 easychair.org. All rights reserved.