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Author:Marungwane Leshego Mogale

Publications
Towards a Conceptual Framework for Investigating the Impact of Organisational Resources, Entrepreneurial Orientation Dimensions and Big Data Analytics on Business Performance of South African E-commerce SMMEs
Marungwane Leshego Mogale
In:Proceedings of NEMISA Digital Skills Conference 2023: Scaling Data Skills For Multidisciplinary Impact

Keyphrases

Big Data Analytics, Dynamic Capabilities View, e-commerce, Entrepreneurial Orientation, resource-based view, SMMEs.

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