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marketing practice
Publications
“Impact of Social Media in Digital Marketing” -a Survey Study
C.V. Suresh Babu
,
Sam Praveen
and
G Sadhana
EasyChair Preprint 6824
Practising Co-production or Endorsing The Logic of Value Co-creation: How Marketers’ Legitimacy Seeking Influences Co-creation Adoption
Carole Charbonnel
EasyChair Preprint 1030
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