“Impact of Social Media in Digital Marketing” -a Survey Study

EasyChair Preprint 6824

Abstract

Social media in digital marketing is a modern way for businesses of all sizes to reach prospects and customers. Customers are already familiar with brands through social media, and if you're not using it directly to your potential customers through social platforms like Facebook, Twitter, Instagram, and Pinterest, you are out business.  Marketing on social media can bring remarkable success to the business, creating brand advocates and even driving leads and sales. This survey paper attempt summarizes and provide an organized view of recent research results in a novel way that integrates and adds understanding of the current state of the social media in digital marketing.

Keyphrases: Digital Marketing, marketing practice, mobile marketing, research agenda, social media

@booklet{EasyChair:6824,
  author    = {C.V. Suresh Babu and Sam Praveen and G Sadhana},
  title     = {“Impact of Social Media in Digital Marketing”  -a Survey Study},
  howpublished = {EasyChair Preprint 6824},
  year      = {EasyChair, 2021}}