The Use of Social Media by Local Governments: The Case of Manabí’s Cantons in Ecuador

12 pages•Published: September 26, 2019

Gonçalo Paiva Dias, Mariuxi Bruzza and Manuel Tupia

Abstract

The use of social media as an instrument for public institutions to provide in- formation and digital services to their citizens and promote their participation has become a common strategy in the scope of e-government. In this study, an empirical investigation of the diffusion of Facebook, Twitter, and YouTube among the local governments of the 22 cantons of the province of Manabí (Ecuador) is presented. In addition to portraying the adoption of social media by the local governments in the province, the results show that the Diffusion of Innovation (DOI) Theory can be used to explain the adoption process among the studied governments and that those can be classified according to the five DOI Theory’s adoption categories: innovators; early adopters; early majority; late majority; and laggards.

Keyphrases: doi theory, e government, local government, social media

In: Quan Yuan, Yan Shi, Les Miller, Gordon Lee, Gongzhu Hu and Takaaki Goto (editors). Proceedings of 32nd International Conference on Computer Applications in Industry and Engineering, vol 63, pages 170-181.

Links:	https://easychair.org/publications/paper/2rP7
	https://doi.org/10.29007/sn24

BibTeX entry

@inproceedings{CAINE2019:Use_Social_Media_Local,
  author    = {Gonçalo Paiva Dias and Mariuxi Bruzza and Manuel Tupia},
  title     = {The Use of Social Media by Local Governments: The Case of Manabí’s Cantons in Ecuador},
  booktitle = {Proceedings of 32nd International Conference on Computer Applications in Industry and Engineering},
  editor    = {Quan Yuan and Yan Shi and Les Miller and Gordon Lee and Gongzhu Hu and Takaaki Goto},
  series    = {EPiC Series in Computing},
  volume    = {63},
  publisher = {EasyChair},
  bibsource = {EasyChair, https://easychair.org},
  issn      = {2398-7340},
  url       = {/publications/paper/2rP7},
  doi       = {10.29007/sn24},
  pages     = {170-181},
  year      = {2019}}

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