Download PDFOpen PDF in browserAnalyzing the Effectiveness of Personalized Marketing Strategies in Improving Customer Engagement and LoyaltyEasyChair Preprint 1376013 pages•Date: July 2, 2024AbstractIn today's highly competitive business landscape, understanding and effectively engaging customers has become a critical priority for organizations. One key strategy that has gained significant traction is the use of personalized marketing approaches. This study aims to analyze the effectiveness of personalized marketing strategies in improving customer engagement and loyalty. Through a comprehensive literature review and empirical analysis, the research examines the key factors that contribute to the success of personalized marketing, including data-driven customer insights, tailored content and offers, and seamless multichannel experiences. The study also investigates the impact of personalized marketing on crucial business outcomes such as customer acquisition, retention, lifetime value, and advocacy. Keyphrases: Business, Finance, Marketing
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