The Influence of Augmented Reality on E-Commerce Shopping Experiences

EasyChair Preprint no. 11976

Abstract

This research paper investigates the transformative impact of augmented reality (AR) on the landscape of e-commerce shopping experiences. With the rapid advancement of technology, AR has emerged as a powerful tool, revolutionizing the way consumers interact with online products and brands. The study aims to provide a comprehensive understanding of how AR enhances the overall shopping journey, influencing consumer perceptions, engagement, and purchase decisions. The research employs a mixed-methods approach, combining qualitative insights from user interviews and quantitative data from user interactions with AR-enabled e-commerce platforms.

Keyphrases: immersive, on, try

@Booklet{EasyChair:11976,
  author = {Jane Smith and Patrick Evan},
  title = {The Influence of Augmented Reality on E-Commerce Shopping Experiences},
  howpublished = {EasyChair Preprint no. 11976},

  year = {EasyChair, 2024}}