The Influence of Culture on Consumer Behavior

EasyChair Preprint 14023

Abstract

This research paper explores the influence of culture on consumer behavior. Understanding how cultural factors shape consumer preferences, attitudes, and purchasing decisions is crucial for businesses operating in diverse markets. The study examines the impact of cultural values, norms, beliefs, and symbols on consumer behavior and provides insights into effective marketing strategies that align with cultural preferences. Drawing on a comprehensive review of existing literature and empirical evidence, this paper highlights the importance of cultural intelligence and cultural adaptation in developing successful marketing campaigns. The findings of this research contribute to the existing body of knowledge on consumer behavior and provide practical implications for businesses seeking to engage with consumers from different cultural backgrounds.

Keyphrases: Marketing, behavior, consumer

@booklet{EasyChair:14023,
  author    = {Ralph Shad and Olaoye Olukemi},
  title     = {The Influence of Culture on Consumer Behavior},
  howpublished = {EasyChair Preprint 14023},
  year      = {EasyChair, 2024}}