Bricolage and Resourcefulness in Green New Venture Creation

EasyChair Preprint 13829

Abstract

Entrepreneurship is increasingly recognized as a key driver of the transition to a more sustainable economy. In particular, the creation of green new ventures - firms focused on developing environmentally-friendly products and services - is seen as crucial for addressing pressing environmental challenges. However, green entrepreneurs often face significant resource constraints, as sustainable technologies and business models can be capital-intensive and difficult to commercialize.

This study explores how green entrepreneurs utilize bricolage and resourcefulness to overcome resource scarcity and build successful ventures. Bricolage refers to the creative recombination of limited resources at hand, while resourcefulness describes the ability to imaginatively identify and leverage unconventional resources. Drawing on in-depth interviews with founders of green startups, the research examines the specific bricolage practices and resourceful behaviors that enable green entrepreneurs to create value from scarce resources.

The findings reveal that green entrepreneurs engage in bricolage by improvising with available tools and materials, forging partnerships, and repurposing waste streams. They demonstrate resourcefulness by identifying novel funding sources, tapping into community resources, and cultivating flexible, adaptive mindsets. These bricolage and resourcefulness strategies allow green startups to overcome resource constraints and develop innovative, sustainable business models.

The study contributes to the literatures on green entrepreneurship, bricolage, and resourcefulness, providing insights into how resource-constrained ventures can navigate the challenges of building environmentally-friendly enterprises. The results also offer practical guidance for aspiring green entrepreneurs and policymakers seeking to support the development of a more sustainable economy.

Keyphrases: Green, Venture, creation

@booklet{EasyChair:13829,
  author    = {Louis Frank},
  title     = {Bricolage and Resourcefulness in Green New Venture Creation},
  howpublished = {EasyChair Preprint 13829},
  year      = {EasyChair, 2024}}