Optimizing Sales Performance: Examining the Role of Personal Selling Tactics, Incentive Structures, and Motivational Factors

EasyChair Preprint no. 12124

Abstract

This study investigates the interplay of personal selling tactics, incentive structures, and motivational factors in optimizing sales performance. Drawing upon a comprehensive review of literature and empirical data analysis, the research delves into the significance of effective personal selling strategies, the design of appropriate incentive systems, and the motivational drivers that propel sales professionals towards peak performance. The findings underscore the nuanced dynamics between these elements, emphasizing the need for alignment and synergy to enhance sales outcomes. Moreover, the study offers insights into practical implications for sales management, highlighting strategies to leverage personal selling tactics, refine incentive structures, and cultivate motivational environments conducive to sustained sales excellence.

Keyphrases: empirical analysis, Excellence, incentive structures, motivational factors, Optimization, Peak performance, personal selling tactics, Sales, sales management, sales performance, Sales Strategies

@Booklet{EasyChair:12124,
  author = {Haney Zaki},
  title = {Optimizing Sales Performance: Examining the Role of Personal Selling Tactics, Incentive Structures, and Motivational Factors},
  howpublished = {EasyChair Preprint no. 12124},

  year = {EasyChair, 2024}}