Examining the Impact of Emerging Technologies on Consumer Purchasing Behavior

EasyChair Preprint 13762

Abstract

The rapid advancement of emerging technologies, such as artificial intelligence (AI), the Internet of Things (IoT), and mobile commerce, has significantly transformed the landscape of consumer purchasing behavior. This research paper aims to examine the impact of these emerging technologies on various aspects of consumer purchasing behavior. The study will first provide an overview of the key emerging technologies that have influenced consumer purchasing decisions. It will then analyze how these technologies have altered the way consumers search for, evaluate, and purchase products and services. Factors such as personalized product recommendations, seamless omnichannel experiences, and the use of voice assistants and chatbots in the purchasing process will be explored. Furthermore, the paper will investigate the impact of emerging technologies on consumer decision-making, including the influence of data-driven insights, real-time pricing, and the rise of on-demand and subscription-based models. The study will also consider the potential implications of these technologies on consumer trust, privacy concerns, and the overall shopping experience. By conducting a comprehensive review of the literature and analyzing empirical data, this research paper will contribute to a deeper understanding of the evolving relationship between emerging technologies and consumer purchasing behavior. The findings may provide valuable insights for businesses, marketers, and policymakers to develop effective strategies and policies that cater to the changing needs and preferences of modern consumers.

Keyphrases: Business, Economics, Influencer

@booklet{EasyChair:13762,
  author    = {Kaledio Potter and Favour Olaoye},
  title     = {Examining the Impact of Emerging Technologies on Consumer Purchasing Behavior},
  howpublished = {EasyChair Preprint 13762},
  year      = {EasyChair, 2024}}