Color in Fashion Design: Orange That Changed Our Perception of Luxury - the Use of Color at Hermès Paris.

EasyChair Preprint 6772

Abstract

Color is an important aspect of fashion design. Every well-known brand relates to this topic with great prudence and seriousness. The color use accompanies designer starEng with choosing the color paleFe for the logo Ell the creaEon of the final product. For the analysis the author chose one of the world's best-known fashion brands Hermès Paris. Current paper is divided in a couple of secEons. Color as a universal language for brand communicaEon and recogniEon through analysis of Hermès Paris. By studying this phenomenon alternaEve methods of influence on customer's behaviour from the markeEng point of view were discovered.

The second secEon is based on studies made while working at RaO, world known silk manufacturer. While execuEng research and development of the texEle, not only the color has been taken into consideraEon but also such aspects as material and finishing that encompass the product design. The formerly conducted study intends to be a future handbook for designers of various disciplines and marketers due to its high applicability.

Keyphrases: Brand Recognition, CMF design, Marketing, color design, fashion design, textile design

@booklet{EasyChair:6772,
  author    = {Elizaveta Kushnirenko},
  title     = {Color in Fashion Design: Orange That Changed Our Perception of Luxury - the Use of Color at Hermès Paris.},
  howpublished = {EasyChair Preprint 6772},
  year      = {EasyChair, 2021}}