Keyword:brand awareness

Publications
Digital Ads: Role of Brand Awareness Through Digital Media and Ads V Vinayagalakshmi EasyChair Preprint 7566
Consumer Brand Relationship: Psychological and Neuro Psychological Awarness and How Consumer Relay to Brand Durgha Devi Loganathan EasyChair Preprint 7418
Impact of Trade Protectionism on Firm’s Brand Strategy: Evidence from an Emerging Economy Vera Rebiazina, Alexander Krasnikov and Olga Kusraeva EasyChair Preprint 4469