Digital Ads: Role of Brand Awareness Through Digital Media and Ads

EasyChair Preprint 7566

Abstract

From this paper we can understand the role of digital platform ads towards the brand awareness. Brand awareness was initial step to connect the customer to the brand. In technology world the digital platforms involve in this process and influence the customer to recognize and recall the brand in their mind. Most of the organization use social media platforms to build to brand awareness because it builds the familiarity and attract the greater level of customer with cost-effective. The review paper included that the list of literature related to digital ads and brand awareness and concluded with role of brand awareness through digital advertising and media.

Keyphrases: Digital ads, brand awareness, digital media, social media

@booklet{EasyChair:7566,
  author    = {V Vinayagalakshmi},
  title     = {Digital Ads: Role of Brand Awareness Through Digital Media and Ads},
  howpublished = {EasyChair Preprint 7566},
  year      = {EasyChair, 2022}}