Author:V Vinayagalakshmi

Publications
The Role of Social Commerce Attributes and Trust on Purchase Intention in Social Commerce Platforms V Vinayagalakshmi EasyChair Preprint 9326
Digital Ads: Role of Brand Awareness Through Digital Media and Ads V Vinayagalakshmi EasyChair Preprint 7566
Consumer Preference Between the Traditional and Digital Marketing: Reasons as a Conceptual Framework V Vinayagalakshmi EasyChair Preprint 7424
Marketing Intelligence System: Build up an Effective Future Decision in Business V Vinayagalakshmi EasyChair Preprint 7420
Social Media Marketing Influence on Consumer Buying Behavior V Vinayagalakshmi EasyChair Preprint 7413