Journey Builder: a Core Feature of Marketing Cloud

EasyChair Preprint 15916

Abstract

Salesforce Marketing Cloud (SFMC) is an effective digital marketing platform designed to streamline and automate marketing efforts in various areas such as social media channels, SMS text messages, email, mobile apps, and websites. SFMC enables organizations to manage customer interactions in one centralized system while sending personalized messages directly to targeted audiences at the right time and place. This guide highlights Journey Builder features.

Keyphrases: Abandoned cart, Marketing Cloud, Salesforce, customer journey, journey builder, survey journey

@booklet{EasyChair:15916,
  author    = {Laxman Vattam and Kalpana Puli},
  title     = {Journey Builder: a Core Feature of Marketing Cloud},
  howpublished = {EasyChair Preprint 15916},
  year      = {EasyChair, 2025}}